The article 5 Secrets to Take Your Content to the Next Level at Inc.com reminds us that Content is King and offers five suggestions to help amplify your content and move your website higher in search engine rankings. As a writer I’m most in favor of their first tip Tell a Story:
One way to amplify your content is to tell a story that engages readers. Content is designed to start a conversation or develop a relationship with a current or potential customer. The ultimate goal is to turn a prospect into a customer or to encourage a current customer to purchase from you again.
Check it out and see if these tips make sense to you.